The human social media experience

Colin Shaw, Qaalfa Dibeehi and Steven Walden
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Colin Shaw: Beyond Philosophy
Qaalfa Dibeehi: Beyond Philosophy
Steven Walden: Beyond Philosophy

Chapter 6 in Customer Experience, 2010, pp 88-102 from Palgrave Macmillan

Abstract: Abstract Twelpforce is a great example of how social media have the ability to change the way we do business and enhance the Customer Experience. Barry Judge, Chief Marketing Officer of Best Buy, talks about Twelpforce and its innovative use of Twitter:

Keywords: Social Media; Customer Service; Customer Relationship Management; Customer Loyalty; Customer Experience (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29177-5_6

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DOI: 10.1057/9780230291775_6

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