Legitimization and Strategic Initiatives

Urs P. Jäger

Chapter 11 in Managing Social Businesses, 2010, pp 175-187 from Palgrave Macmillan

Abstract: Abstract Goal of the chapter: When it comes to strategy, there is a fundamental difference between social businesses and profit enterprises. Profit enterprises as a rule operate with a formal hierarchy. Decisions can be enforced through power. In social businesses, at least parts of the organization are structured like an inverse pyramid. Therefore this chapter raises the question: How to realize strategies without formal authority? Reading this chapter, the reader learns the importance of legitimization in strategic practices and learns a way to realize strategies by relying on weak and strong initiatives.

Keywords: Social Investor; External Context; Organizational Legitimacy; Strategic Initiative; Formal Authority (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29242-0_11

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DOI: 10.1057/9780230292420_11

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