Decision Making Despite Multiple Identities

Urs P. Jäger

Chapter 5 in Managing Social Businesses, 2010, pp 84-94 from Palgrave Macmillan

Abstract: Abstract Goal of the chapter: In social businesses, the area of tension between market and civil society is an organizational phenomenon. This chapter focuses on this issue by asking the question: How to deal with organizational tensions between market rational and social mission? After finishing this chapter, the reader understands the areas of tension in social businesses as an organizational phenomenon, knows the influence of these tensions on misinterpretations and knows about pathways for making decisions despite these tensions and misinterpretations.

Keywords: Organizational Identity; Money Market; Social Sector; Multiple Identity; Social Mission (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29242-0_5

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DOI: 10.1057/9780230292420_5

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