The Role of Space in Revenue Management

Sheryl E. Kimes and Leo M. Renaghan

Chapter 2 in Revenue Management, 2011, pp 17-28 from Palgrave Macmillan

Abstract: Abstract Revenue management has been widely studied (for a review of the Revenue Management literature, see Boyd and Bilegan, 2003; McGill and van Ryzin, 1999; Weatherford and Bodily, 1992) and has been applied to a number of industries including the airline industry (Smith et al., 1992), the hotel industry (Hanks et al., 1992), the restaurant industry (Kimes et al., 1998), the golf industry (Kimes, 2000), professional services (Siguaw et al., 2003), broadcast advertising (Bollapragada et al., 2002) and meeting space (Kimes and McGuire, 2001). Companies using Revenue Management have shown a revenue increase of 2–5 percent (Hanks et al., 1992; Kimes, 2004; Smith et al., 1992).

Keywords: Customer Satisfaction; Busy Period; Service Experience; Revenue Generation; Revenue Management (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1057/9780230294776_3

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