The Solomon R. Guggenheim Foundation

Francisco Iniesta and Elvira Marco

Chapter 2 in When Business Meets Culture, 2011, pp 13-26 from Palgrave Macmillan

Abstract: Abstract The Solomon R. Guggenheim Museum (SRGM) in New York, built by the Solomon R. Guggenheim Foundation (SRGF) over a period of 16 years to house its twentieth-century art collection, opened in 1959. It soon became one of New York’s most popular cultural venues, attracting tourists and locals alike.

Keywords: Mission Statement; Special Project; Brand Equity; Cultural Institution; Great Work (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29511-7_2

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DOI: 10.1057/9780230295117_2

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