When Business Meets Culture

Edited by Beatriz Muñoz-Seca and Josep Riverola

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2011
ISBN: 978-0-230-29511-7
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Chapters in this book:

Ch 1 Introduction: A Business Point of View

Beatriz Muñoz-Seca and Josep Riverola

Ch 2 The Solomon R. Guggenheim Foundation

Francisco Iniesta and Elvira Marco

Ch 3 Marketing the Arts

Francisco Iniesta and Elvira Marco

Ch 4 Museo Nacional del Prado

Elvira Marco, Beatriz Muñoz-Seca and Josep Riverola

Ch 5 Designing a Strategy

Adrián Caldart

Ch 6 Gran Teatre del Liceu: Rising from the Ashes

Serge Poisson- de Haro

Ch 7 The Financial Function in Cultural Institutions

Antoni Subirà

Ch 8 Tate: Reinventing Operations to Become a Different Type of Company

Beatriz Muñoz-Seca and Josep Riverola

Ch 9 Reinventing Operations

Beatriz Muñoz-Seca

Ch 10 The Musée de La Cassette

Josep Riverola

Ch 11 Javier López-Gil Antoñanzas: Art Lover

Josep Riverola

Ch 12 A Practical Approach to the Design of Visit Systems: Application to the Musée de La Cassette

Josep Riverola

Ch 13 The ‘la Caixa’ Foundation: Art exhibitions

Philip G. Moscoso and Alejandro Lago

Ch 14 A Service Perspective of Cultural Entities and Their Customers

Philip G. Moscoso and Alejandro Lago

Ch 15 Jesús López Cobos: Managing Artists

Santiago Álvarez de Mon

Ch 16 Valentín Fuster: Manager and Researcher

Santiago Álvarez de Mon

Ch 17 Managing Talent

Santiago Álvarez de Mon

Ch 18 Fundación del Teatro Lírico: Teatro Real

Josep Riverola

Ch 19 Insights from the World of Culture

Beatriz Muñoz-Seca

Ch 20 Fifteen Challenges for the Cultural Sector

Beatriz Muñoz-Seca and Josep Riverola

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DOI: 10.1057/9780230295117

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