Mobile Consumers and Consumption in Japan

Benjamin Hentschel

Chapter 11 in Japanese Consumer Dynamics, 2011, pp 207-237 from Palgrave Macmillan

Abstract: Abstract The market for mobile phones in Japan is the most advanced in the world, and handsets that can access the Internet have existed in Japan for more than a decade. The main disruptive invention that triggered this development was the emergence of the Internet and the ensuing digital revolution. In Japan, however, the diffusion of the Internet followed a specific pattern, different from its Western counterparts: Internet access from mobile devices such as cell phones became more common than accessing the Internet from conventional personal computers (PCs). Although Japan did not become the fastest adopter of the latest technologies until around the mid-1990s, it is now leading innovations in the mobile market. Japanese mobile phones, however, are more than a mere portable device that exchanges data.

Keywords: Mobile Phone; Cell Phone; Social Network Site; Digital Content; Mobile Banking (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30222-8_11

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DOI: 10.1057/9780230302228_11

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