Japanese Consumer Dynamics

Edited by Parissa Haghirian

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2011
ISBN: 978-0-230-30222-8
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Chapters in this book:

Ch 1 The Historical Development of Japanese Consumerism

Parissa Haghirian

Ch 2 Japanese Consumer Behaviour

Parissa Haghirian and Aaron Toussaint

Ch 3 Consumer Rights in Japan

Luke Nottage

Ch 4 Elderly Consumers in Japan: The Most Mature ‘Silver Market’ Worldwide

Emmanuel J Chéron

Ch 5 The Single Market

Kristie Collins

Ch 6 Indulging in Luxury? Japan’s ‘New Rich’ Consumers

Parissa Haghirian

Ch 7 Male Order: Resonating with Today’s Young Male Japanese Consumers

Aaron Toussaint

Ch 8 Otaku Consumers

Patrick W Galbraith

Ch 9 Beyond Sushi and Tempura: An Overview of the Japanese Food Market

Stephanie Assmann

Ch 10 Fashion, Self, Postmodern Consumer Culture and Sex and the City

Aiko Yoshioka

Ch 11 Mobile Consumers and Consumption in Japan

Benjamin Hentschel

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-30222-8

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DOI: 10.1057/9780230302228

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