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Beyond Sushi and Tempura: An Overview of the Japanese Food Market

Stephanie Assmann

Chapter 9 in Japanese Consumer Dynamics, 2011, pp 165-184 from Palgrave Macmillan

Abstract: Abstract Offering fresh vegetables, fruits and daily food items such as milk and eggs, Fujitake Fresh Shop in Sendai, a city of approximately one million inhabitants in Northern Japan, caters to customers living in the immediate neighbourhood. Housewives especially visit the store on a regular basis to shop for daily small amounts of fresh food, which also provides them with an opportunity for a chat with the owners of the store, a married couple in their fifties.

Keywords: Fast Food; Department Store; Fresh Food; Convenience Store; Sales Figure (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30222-8_9

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DOI: 10.1057/9780230302228_9

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