The Single Market

Kristie Collins

Chapter 5 in Japanese Consumer Dynamics, 2011, pp 91-107 from Palgrave Macmillan

Abstract: Abstract This chapter will provide an overview of the single Japanese consumer group and highlight particular consumer behaviour characteristics and current trends related to this sector. While the single consumer group has become an increasingly important consumer segment worldwide, population demographic projections indicate that this group will be especially important to Japan’s economic future as its population continues to age and the birth rate steadily drops. As this chapter will demonstrate, companies need to better take into account single Japanese consumers of all ages and plan for this consumer segment to grow rapidly in forthcoming years. Particularly as the Japanese economy prepares itself for impending economic recovery and a return to greater prosperity, the key to tapping into business success may lie in the recruitment and retention of the single market.

Keywords: Consumer Behaviour; Real Estate Market; Single Woman; Online Shopping; Senior Citizen (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30222-8_5

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DOI: 10.1057/9780230302228_5

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