What’s Employee Engagement?

Ian P. Buckingham

Chapter Part 2 in Brand Champions, 2011, pp 37-74 from Palgrave Macmillan

Abstract: Abstract I had the rare pleasure of diving near a beautiful reef off Key West several years ago, when the tranquility was shattered by the sudden arrival of a large boat containing around 50 snorkeling day trippers. In an instant the fish scattered, the water became a frothing mass of fins, bubbles and elbows, the air was alive with excited chattering in a dozen languages and the water literally clouded over. Something similar has happened to the employee engagement space in the past decade or so.

Keywords: Brand Equity; Psychological Contract; Brand Personality; Employee Engagement; Brand Management (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30465-9_2

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DOI: 10.1057/9780230304659_2

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