Brand Champions

Ian P. Buckingham

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2011
ISBN: 978-0-230-30465-9
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Chapters in this book:

What’s a Champion Brand?

Ian P. Buckingham

What’s Employee Engagement?

Ian P. Buckingham

Brand Superheroes Uncovered

Ian P. Buckingham

Equipping Brand Champions

Ian P. Buckingham

Reinforcing a Brand Champion Culture

Ian P. Buckingham

Brand Engagement and the Brand Engaged Organization — the Future

Ian P. Buckingham

Epilogue

Ian P. Buckingham

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-30465-9

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DOI: 10.1057/9780230304659

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