Brand Engagement and the Brand Engaged Organization — the Future

Ian P. Buckingham

Chapter Part 6 in Brand Champions, 2011, pp 191-193 from Palgrave Macmillan

Abstract: Abstract There are still persistent critics who decry the very notion of brand and who question its relevance to employees in particular. It’s my experience that the commentators who hold those views usually have too narrow a definition of brand and find it hard to see beyond the logo, font, strap line and color palette.

Keywords: Color Palette; Employee Engagement; Brand Management; Consumer Loyalty; Sustainable Employee (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1057/9780230304659_6

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