Equipping Brand Champions

Ian P. Buckingham

Chapter Part 4 in Brand Champions, 2011, pp 109-144 from Palgrave Macmillan

Abstract: Abstract We’ve already seen with the brand superhero exercise and the Co -operative case study that allowing people the space to experiment, to play and to innovate, tr usting and truly empowering t hem, is an important a spect of any sense -ma king activity.

Keywords: Corporate Social Responsibility; Line Manager; Brand Management; Employee Brand; Core Brand (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30465-9_4

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DOI: 10.1057/9780230304659_4

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