Advice to Top Executives: Keep an Eye on Technology!

Victoire Margerie

Chapter 41 in Handbook of Top Management Teams, 2010, pp 373-379 from Palgrave Macmillan

Abstract: Abstract Certain strategic errors result from an inability to adapt to a world transformed by technology. More often, top executives try to free themselves from technology, which is thought to be expensive to develop and difficult to control, and prefer to favour acquisitions, which are supposed to provide proven technology (and so without risk), and the extra cost is compensated by ‘synergies’ (considered to be also without risk, as an ‘automatic’ outcome of the merger). However, technology can also prove to be a loyal ally and can be combined with all types of profitable growth strategies, whether external or organic.

Keywords: Diesel Engine; Diesel Particulate Filter; Technology Life Cycle; Sales Contract; Loyal Ally (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30533-5_42

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DOI: 10.1057/9780230305335_42

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