Elements of Narratology for Use by Top Executives

Thierry Boudès

Chapter 49 in Handbook of Top Management Teams, 2010, pp 428-433 from Palgrave Macmillan

Abstract: Abstract The aim of this article is to highlight what is relevant and what is at stake in producing and exchanging narratives as part of the art of being a top executive. To achieve this, it starts by presenting the story of a top executive’s course of action. This example is then analysed from a narrative perspective. Finally, it shows the place of narratives in three key fields of executive activity, namely, communication, diagnosis and decision-making.

Keywords: Harvard Business Review; Heavy Loss; Executive Activity; Secret Service; Narrative Skill (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30533-5_50

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DOI: 10.1057/9780230305335_50

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