Ethicists, Corporate Responsibility and Executive Action

Yves Medina

Chapter 79 in Handbook of Top Management Teams, 2010, pp 682-687 from Palgrave Macmillan

Abstract: Abstract The attempt to safeguard a corporate reputation is the complex result of a genuine revolution in what is regarded as legitimate by society and of entrepreneurs deciding to make this objective for responsible management. Yet beyond the ‘reputation risk’ stands also the idea of a genuine ‘respectability bonus’ that can be derived from this action. To achieve this, the ethics investment in the corporation has grown steadily in the last two decades, ultimately becoming a factor of professional life. A new profession is born: ‘responsibility managers’. Despite their many names, a recent study by PwC has demonstrated that they belong to three main categories: financial ethicists, former executives of subsidiaries, and judges and magistrates. Involved at the top level of the corporation, they offer a capital of civic virtue which guarantees that growth strategies continue to respect rules and professional ethics.

Keywords: Family Firm; Corporate Responsibility; Professional Ethic; Corporate Reputation; Civic Virtue (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30533-5_80

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DOI: 10.1057/9780230305335_80

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