Market Research for Radical Innovations — Lessons from a Lead User Project in the Field of Medical Products

Cornelius Herstatt

Chapter 10 in Managing Innovation Driven Companies, 2011, pp 223-236 from Palgrave Macmillan

Abstract: Abstract In order to ensure their long-term growth, companies require a balanced portfolio of both incremental and more significant innovations. In the ideal situation, the continuous improvement of the existing product/service range would provide the financial support for the ongoing development of the more significant innovations.

Keywords: Market Research; Radical Innovation; Innovation Project; Product Concept; Surgical Robot (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1057/9780230306547_10

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