Roadmapping at Printco: One Company’s Experience

Rick Mitchell, Robert Phaal, Clare J. Farrukh and David Probert

Chapter 7 in Managing Innovation Driven Companies, 2011, pp 125-136 from Palgrave Macmillan

Abstract: Abstract Printco develops and manufactures printing solutions for industrial applications, operating in more than 150 countries. The company headquarters are in Europe, colocated with core design and manufacturing operations, with regional centers and sales and support organizations based around the world. Printco employs 1500 staff, with a turnover in 2006 of more than £200M. The company is 30 years old, and has a strong technology heritage. As the company has grown in size and complexity, new technologies have been acquired and the product range expanded, with a need to establish methods to manage the effective acquisition and integration of technology into the core new product introduction process.

Keywords: Product Line; Customer Satisfaction; Feature Area; Product Service System; Market Driver (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30654-7_7

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DOI: 10.1057/9780230306547_7

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