Creating and Sustaining Loyalty Advantage

James J. Lynch

Chapter 3 in Customer Loyalty and Success, 1995, pp 66-97 from Palgrave Macmillan

Abstract: Abstract Loyalty advantage consists of the benefits which accrue from a prolonged relationship with a desired customer. Such benefits can be classified into economic, physical, psychological and moral.

Keywords: Customer Loyalty; Customer Relationship; Customer Retention; Mystery Shopper; Customer Reaction (search for similar items in EconPapers)
Date: 1995
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37471-3_3

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230374713

DOI: 10.1057/9780230374713_3

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().