Customer Loyalty and Success

James J. Lynch

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 1995
ISBN: 978-0-230-37471-3
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Chapters in this book:

Ch 1 Tomorrow’s Customer is Today’s

James J. Lynch

Ch 2 Moving beyond Marketing

James J. Lynch

Ch 3 Creating and Sustaining Loyalty Advantage

James J. Lynch

Ch 4 The Three Dimensions of Customer Retention

James J. Lynch

Ch 5 Customer Input Management

James J. Lynch

Ch 6 Not just Caring but Sharing

James J. Lynch

Ch 7 Not just Receiving but Resourcing

James J. Lynch

Ch 8 Not just Value Seeking but Values Searching

James J. Lynch

Ch 9 Not Just Shopping but Shaping

James J. Lynch

Ch 10 Not just Synergy but Symbiosis

James J. Lynch

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-37471-3

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DOI: 10.1057/9780230374713

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