Not just Value Seeking but Values Searching

James J. Lynch

Chapter 8 in Customer Loyalty and Success, 1995, pp 208-236 from Palgrave Macmillan

Abstract: Abstract Customers start revolutions. Frustrated buyers of bread in Paris and disgruntled tea drinkers in Boston may be the things that myths are made of, but when we think of the French and American revolutions these are the images that come to mind. More real, and historically accurate, are the visions of black passenger Rosa Parks refusing to move to the back of a segregated bus in Montgomery, Alabama, in 1955; sit-ins at hamburger diners by disgruntled black customers across the USA in the early 1960s; boycotts of South African produce across the world in the 1970s and 1980s; Muscovites embarking on spending sprees for McDonald’s hamburgers in the 1990s. Customers do start revolutions.

Keywords: Environmental Care; Customer Loyalty; Pressure Group; Ethical Consumer; Moral Standing (search for similar items in EconPapers)
Date: 1995
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37471-3_8

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230374713

DOI: 10.1057/9780230374713_8

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().