Marketing’s Attitude Problem

Gordon Foxall

Chapter 2 in Marketing Psychology, 1997, pp 17-34 from Palgrave Macmillan

Abstract: Abstract Consumer behaviour embodies all of the activities of buyers, ex-buyers and potential buyers from prepurchase to postpurchase, consumption to discontinuance. It extends from the awareness of a want, through the search and evaluation of possible means of satisfying it, and the act of purchase itself, to the evaluation of the purchased item in use, which directly impacts upon the probability of repurchase (Alba et al. 1991).

Keywords: Subjective Norm; Social Cognition; Behavioural Intention; Behavioural Control; Plan Behaviour (search for similar items in EconPapers)
Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37517-8_2

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DOI: 10.1057/9780230375178_2

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