Marketing Psychology

Gordon Foxall

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 1997
ISBN: 978-0-230-37517-8
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Chapters in this book:

Ch 1 Only Diverge

Gordon Foxall

Ch 2 Marketing’s Attitude Problem

Gordon Foxall

Ch 3 Why Not Try Behaviour?

Gordon Foxall

Ch 4 A Science of Behaviour

Gordon Foxall

Ch 5 A Theory of Consumer Situation

Gordon Foxall

Ch 6 The Marketing Firm

Gordon Foxall

Ch 7 Case Studies of Marketing Behaviour

Gordon Foxall

Ch 8 Marketing Relationships

Gordon Foxall

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DOI: 10.1057/9780230375178

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