A Science of Behaviour

Gordon Foxall

Chapter 4 in Marketing Psychology, 1997, pp 55-76 from Palgrave Macmillan

Abstract: Abstract In spite of the widespread belief that behaviourism has been superseded in the course of ‘the cognitive revolution’ (e.g., Baars 1986; Mandler 1985; cf. Keehn 1996; Kimble 1996), some schools of behaviourist thought currently exhibit a considerable intellectual dynamic, especially in the analysis of thinking, reasoning and decision-making, areas of human endeavour widely considered to fall exclusively within the province of cognitivism (e.g., Blackman and Lejeune 1990; Modgil and Modgil 1987; Richelle 1993; Reese and Parrott 1986; Davey and Cullen 1988; Lowe, et al. 1985; Chase and Parrott 1986; Hayes and Chase 1991; Hayes, et al. 1993; Guerin 1994a; Hayes, 1994; Hayes and Hayes 1992a).

Keywords: Verbal Behaviour; Consumer Behaviour; Discriminative Stimulus; Operant Conditioning; Consumer Research (search for similar items in EconPapers)
Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37517-8_4

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DOI: 10.1057/9780230375178_4

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