Introduction

Dick Stroud and Kim Walker

A chapter in Marketing to the Ageing Consumer, 2013, pp 1-4 from Palgrave Macmillan

Abstract: Abstract A quarter of a century ago Charles Scheme published a journal paper titled Marketing to our Aging Population: Responding to Physiological Changes. The paper outlined the implications for marketers as the senses, minds and bodies of their customers age.

Keywords: Customer Relationship Management; Journal Paper; Relationship Marketing; Physiological Ageing; Final Chapter (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37820-9_1

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DOI: 10.1057/9780230378209_1

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