Marketing to the Ageing Consumer

Dick Stroud and Kim Walker

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2013
ISBN: 978-0-230-37820-9
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Chapters in this book:

Introduction

Dick Stroud and Kim Walker

The ageing consumer — a historic perspective

Dick Stroud and Kim Walker

Population ageing — situation analysis

Dick Stroud and Kim Walker

Introduction to physiological ageing

Dick Stroud and Kim Walker

Understanding customer touchpoints

Dick Stroud and Kim Walker

The ageing senses

Dick Stroud and Kim Walker

The ageing mind

Dick Stroud and Kim Walker

The ageing body

Dick Stroud and Kim Walker

The meaning of ‘age-friendly’

Dick Stroud and Kim Walker

Evaluating age-friendliness

Dick Stroud and Kim Walker

Creating an age-friendly strategy

Dick Stroud and Kim Walker

Age-friendly employers and governments

Dick Stroud and Kim Walker

The future

Dick Stroud and Kim Walker

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-37820-9

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DOI: 10.1057/9780230378209

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