Creating an age-friendly strategy

Dick Stroud and Kim Walker

Chapter Chapter 10 in Marketing to the Ageing Consumer, 2013, pp 184-201 from Palgrave Macmillan

Abstract: Abstract This book describes why companies should adopt an age-friendly approach to their customers and how they can achieve it. We believe the default option is to engineer the company’s processes to become age-friendly. There will be instances when this is not the case but they are rare. Not everybody agrees with this assumption.

Keywords: Customer Experience; Strategic Intent; Ageing Consumer; Carbon Disclosure Project; Ageing Customer (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37820-9_11

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DOI: 10.1057/9780230378209_11

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