The meaning of ‘age-friendly’

Dick Stroud and Kim Walker

Chapter Chapter 8 in Marketing to the Ageing Consumer, 2013, pp 152-163 from Palgrave Macmillan

Abstract: Abstract We live in a world designed by younger people, for younger people. That’s not a criticism; it’s a fact. Our cities, our businesses, our pastimes have been shaped at a time when the median age was younger and life expectancy shorter.

Keywords: Ambient Noise; Customer Relationship Management; Customer Experience; Universal Design; Ageing Consumer (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37820-9_9

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DOI: 10.1057/9780230378209_9

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