The ageing senses

Dick Stroud and Kim Walker

Chapter Chapter 5 in Marketing to the Ageing Consumer, 2013, pp 61-86 from Palgrave Macmillan

Abstract: Abstract As we age, the quality of our eyesight, hearing, touch, taste and smell alters. Invariably these changes result in a loss of sensitivity and precision of how we sense and react to the world around us.

Keywords: Hearing Loss; Business Opportunity; Olfactory Function; Marketing Communication; Ageing Sense (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37820-9_6

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DOI: 10.1057/9780230378209_6

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