The ageing body

Dick Stroud and Kim Walker

Chapter 7 in Marketing to the Ageing Consumer, 2013, pp 110-151 from Palgrave Macmillan

Abstract: Abstract The preceding chapters explained how the ageing of the senses and the mind profoundly impacts the relationship between companies and their older customers. The effects of ageing on the 11 organ systems and an estimated 100 trillion cells of the human body are equally important, bringing about a transformation in the way people look, feel and behave.

Keywords: Urinary Incontinence; Erectile Dysfunction; Grip Force; Basal Metabolic Rate; Muscle Power (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37820-9_8

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230378209

DOI: 10.1057/9780230378209_8

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().