The ageing mind

Dick Stroud and Kim Walker

Chapter Chapter 6 in Marketing to the Ageing Consumer, 2013, pp 87-109 from Palgrave Macmillan

Abstract: Abstract Cognitive ageing affects the quality of our memory, recall, attention, reasoning, insights, perception and knowledge. It is also involved in the process of sensory ageing and the way that behaviours and values change over a lifetime.

Keywords: Cognitive Decline; Business Opportunity; Cognitive Ageing; Reasoning Skill; Fluid Intelligence (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37820-9_7

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DOI: 10.1057/9780230378209_7

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