Age-friendly employers and governments

Dick Stroud and Kim Walker

Chapter Chapter 11 in Marketing to the Ageing Consumer, 2013, pp 202-220 from Palgrave Macmillan

Abstract: Abstract The focus of this book has been on why the ageing bodies, minds and senses of consumers will change the way they interact with the companies that market to them. This change in the relationship is not in doubt — the only questions are when and by how much.

Keywords: Ageing Employee; Marketing Communication; Physiological Ageing; Ageing Citizen; Ageing Consumer (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37820-9_12

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DOI: 10.1057/9780230378209_12

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