Wealth Management, Banking Contracts and Lasting Customer Relationships

Dimitris N. Chorafas

Chapter 10 in The Commercial Banking Handbook, 1999, pp 240-264 from Palgrave Macmillan

Abstract: Abstract Chapter 6 brought to the reader’s attention the nature of the marketing functions necessary to put into effect a banking strategy. It defined the sense of marketing in retail banking and outlined the common features which characterize market planning in different financial institutions. Chapter 7 extended this discussion into relationship banking, emphasizing the sales aspects and outlining the steps which are necessary to obtain a mirror of the activities the client has with the bank, and an estimate of the resulting profit and loss in the client relationship.

Keywords: Organize Crime; Portfolio Management; Asset Management; Private Banking; Islamic Banking (search for similar items in EconPapers)
Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37908-4_10

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DOI: 10.1057/9780230379084_10

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