Managing Research and Development in Retail Banking

Dimitris N. Chorafas

Chapter 12 in The Commercial Banking Handbook, 1999, pp 290-315 from Palgrave Macmillan

Abstract: Abstract Research and development (R&D) is a key phrase at Morgan Stanley. Management firmly believes that since the mid-1980s the real money has been made in developing innovative products, packaging services for a wider clientele and personalizing them for a single important customer. All this calls for research in banking which is product and market-oriented: focusing on market drives, on customer wishes and on the ability to continue producing innovative services; being greatly concerned with production and distribution, as well as the resulting profitability; and including a great deal of high technology to gain competitive edge, control costs and maintain market lead.

Keywords: Cash Flow; Credit Risk; Commercial Bank; Product Price; Market Risk (search for similar items in EconPapers)
Date: 1999
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DOI: 10.1057/9780230379084_12

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