Retail Banking Strategies and the Marketing Functions

Dimitris N. Chorafas

Chapter 6 in The Commercial Banking Handbook, 1999, pp 129-155 from Palgrave Macmillan

Abstract: Abstract Retail banks which wish to survive in a market more competitive than ever are obliged to act according to the new patterns of customer behavior which have developed over the last 20 years. Particularly in the countries of the Group of Ten (the United States, United Kingdom, Germany, France, Italy, Japan, Canada, Switzerland, Sweden, Holland, Belgium, and Luxembourg, as an observer) banking has become more sophisticated, more demanding, and more critical of services and products.

Keywords: Banking Industry; Smart Card; Private Banking; Saving Bank; Ancillary Service (search for similar items in EconPapers)
Date: 1999
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DOI: 10.1057/9780230379084_6

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