Relationship Banking, Customer Mirror and the Branch Office Network

Dimitris N. Chorafas

Chapter 7 in The Commercial Banking Handbook, 1999, pp 156-184 from Palgrave Macmillan

Abstract: Abstract A 19th-century merchant from Frankfurt is credited with having said that to buy a gem from a man who wants to sell it and resell it to one who wants to buy it, is very easy. But to buy a diamond from one who does not want to sell it and sell to one who does not care to buy it, that is business. This is also, in a nutshell, the function of relationship banking.

Keywords: Smart Card; Core Competence; Customer Relationship Management; Customer Relationship; Relationship Banking (search for similar items in EconPapers)
Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37908-4_7

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DOI: 10.1057/9780230379084_7

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