Intellectual Capital: Articulating Your Portfolio

Fiona Czerniawska

Chapter 2 in Value-Based Consulting, 2002, pp 17-28 from Palgrave Macmillan

Abstract: Abstract ‘What frustrates me’, said one client I interviewed recently, ‘is how difficult it is find out what a particular consulting firm is good at. It used to be that everyone said they were good at everything: now firms recognise that such claims are actually counterproductive, and they talk about only working in areas where they’re strong. But this switch in marketing hasn’t made much of a difference in practice. Consultants are always optimistic about their ability to do things they haven’t done before, and that really muddies the water from the client’s point of view.’

Keywords: Intellectual Capital; Consult Service; Consult Firm; Management Idea; Business Idea (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50198-0_2

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DOI: 10.1057/9780230501980_2

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