Market Intelligence: Avoiding Junk Mail Consultancy

Fiona Czerniawska

Chapter 3 in Value-Based Consulting, 2002, pp 29-43 from Palgrave Macmillan

Abstract: Abstract ‘No matter how you slice it, not all clients are created equal — most people would agree with that’, says Bob Borsch, who is responsible for Global Account Relationship Management at PricewaterhouseCoopers.

Keywords: Account Management; Consult Firm; Informal Knowledge; Market Intelligence; Client Organisation (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50198-0_3

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DOI: 10.1057/9780230501980_3

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