 Overview of the WRAP ProcessJ. Angus Gillon and Lynne Pearson Chapter 2 in Developing Strategies for International Business, 2004, pp 12-25 from Palgrave Macmillan Abstract: Sun Tzu was a famous Chinese leader, general, advisor or possibly something else, depending on whose historical interpretations you accept. There is also the possibility that he was several people (spanning many hundreds of years, but quoted as a single entity) whose musings and observations on the subject of military strategy were directed not at describing the minutiae of military engagements, but towards the broad sweep of strategic actions. These actions can be readily translated into modern competitive situations. In the time of Sun Tzu, competition largely took the form of armed conflict, and his maxims consequently reflect the necessities of battle; nevertheless, many can be easily transposed. Do not engage the enemy on unfavorable terrain. Do not pit the weakest of your forces against the strongest of the enemy’s forces. Simple and obvious in many ways, these concepts could have borne much more repetition during the many subsequent centuries of military blunders. Keywords: Strategy Development; International Business; International Strategy; Internal Assessment; Strategic Option (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50257-4_2 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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