Developing Strategies for International Business

J. Angus Gillon and Lynne Pearson

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2004
ISBN: 978-0-230-50257-4
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch 1 International Business Rationale

J. Angus Gillon and Lynne Pearson

Ch 2 Overview of the WRAP Process

J. Angus Gillon and Lynne Pearson

Ch 3 International Business Cultures

J. Angus Gillon and Lynne Pearson

Ch 4 Understanding International Customers

J. Angus Gillon and Lynne Pearson

Ch 5 Building a Foundation

J. Angus Gillon and Lynne Pearson

Ch 6 Information Development

J. Angus Gillon and Lynne Pearson

Ch 7 Analysis and Strategic Prioritization

J. Angus Gillon and Lynne Pearson

Ch 8 Routes to Market

J. Angus Gillon and Lynne Pearson

Ch 9 Building a Strategy

J. Angus Gillon and Lynne Pearson

Ch 10 Strategy Implementation and Management

J. Angus Gillon and Lynne Pearson

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-50257-4

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230502574

DOI: 10.1057/9780230502574

Access Statistics for this book

More books in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().