Developing Strategies for International Business

J. Angus Gillon and Lynne Pearson

Date: 2004
ISBN: 978-0-230-50257-4
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Chapters in this book:

Ch 1 International Business Rationale: J. Angus Gillon and Lynne Pearson
Ch 2 Overview of the WRAP Process: J. Angus Gillon and Lynne Pearson
Ch 3 International Business Cultures: J. Angus Gillon and Lynne Pearson
Ch 4 Understanding International Customers: J. Angus Gillon and Lynne Pearson
Ch 5 Building a Foundation: J. Angus Gillon and Lynne Pearson
Ch 6 Information Development: J. Angus Gillon and Lynne Pearson
Ch 7 Analysis and Strategic Prioritization: J. Angus Gillon and Lynne Pearson
Ch 8 Routes to Market: J. Angus Gillon and Lynne Pearson
Ch 9 Building a Strategy: J. Angus Gillon and Lynne Pearson
Ch 10 Strategy Implementation and Management: J. Angus Gillon and Lynne Pearson

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DOI: 10.1057/9780230502574

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