Routes to Market

J. Angus Gillon and Lynne Pearson

Chapter 8 in Developing Strategies for International Business, 2004, pp 115-137 from Palgrave Macmillan

Abstract: The question of routes to market encompasses issues around operating within the constraints of the organization’s field of endeavor. In other words, the nature of the terrain has been established through market assessment, and the organization’s own capabilities are better understood, and it is therefore possible to make decisions about modes of operation in the market. And operation requires, in some form, the presence to make it effective.

Keywords: Supply Chain; International Business; Foreign Market; Customer Base; Direct Presence (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50257-4_8

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DOI: 10.1057/9780230502574_8

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