Turning beliefs into brands

Daniel M. Jackson

Chapter Chapter 11 in Sonic Branding, 2003, pp 66-72 from Palgrave Macmillan

Abstract: Abstract Belief: Opinion, view, viewpoint, point of view, attitude, stance, stand, standpoint, position, perspective, contention, conviction, judgement, thinking, way of thinking, thought, idea, theory, hypothesis, thesis, interpretation, assumption, presumption, supposition, surmise, postulation, conclusion, deduction, inference, notion, impression, sense, feeling, fancy, hunch, faith, ideology.1

Keywords: Bovine Spongiform Encephalopathy; Cheddar Cheese; Emotional Investment; Emotional Benefit; Hard Cheese (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50326-7_12

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DOI: 10.1057/9780230503267_12

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