Sonic Branding
Daniel M. Jackson
in Palgrave Macmillan Books from Palgrave Macmillan
Date: 2003
ISBN: 978-0-230-50326-7
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Chapters in this book:
- The opportunity knocks
- Daniel M. Jackson and Paul Fulberg
- Jingle all the way
- Daniel M. Jackson and Paul Fulberg
- What the movies did for us
- Daniel M. Jackson and Paul Fulberg
- What is sonic?
- Daniel M. Jackson and Paul Fulberg
- The sciency bit
- Daniel M. Jackson and Paul Fulberg
- The three elements of sound
- Daniel M. Jackson and Paul Fulberg
- Part one: conclusion
- Daniel M. Jackson and Paul Fulberg
- A historical perspective
- Daniel M. Jackson
- Brand and its symbols
- Daniel M. Jackson
- McBrands
- Daniel M. Jackson
- The essence of brand is belief
- Daniel M. Jackson
- Turning beliefs into brands
- Daniel M. Jackson
- Generating belief - the greatest story ever told
- Daniel M. Jackson
- Any belief can become a brand
- Daniel M. Jackson
- Definition of a brand
- Daniel M. Jackson
- Branding
- Daniel M. Jackson
- Part two: conclusion
- Daniel M. Jackson
- The sonic branding engine
- Daniel M. Jackson and Paul Fulberg
- Brand brief
- Daniel M. Jackson and Paul Fulberg
- Creative learning
- Daniel M. Jackson and Paul Fulberg
- Moodboards
- Daniel M. Jackson and Paul Fulberg
- Identity
- Daniel M. Jackson and Paul Fulberg
- Sonic language
- Daniel M. Jackson and Paul Fulberg
- Sonic guidelines
- Daniel M. Jackson and Paul Fulberg
- Sonic logo
- Daniel M. Jackson and Paul Fulberg
- Technical considerations
- Daniel M. Jackson and Paul Fulberg
- Experience
- Daniel M. Jackson and Paul Fulberg
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-50326-7
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DOI: 10.1057/9780230503267
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