The sonic branding engine

Daniel M. Jackson and Paul Fulberg

Chapter Chapter 16 in Sonic Branding, 2003, pp 99-99 from Palgrave Macmillan

Abstract: Abstract What we will seek to do in the chapters ahead is generate a model that can be referenced by anyone who wants to make full use of sound as a brand communicator. We call this the sonic branding engine and it is the heart of our strategic approach. Even more important in sonic branding terms than the sheer creativity of musical or effects composition, it represents the essence of the sonic branding approach.

Date: 2003
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DOI: 10.1057/9780230503267_18

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