A historical perspective

Daniel M. Jackson

Chapter Chapter 7 in Sonic Branding, 2003, pp 51-53 from Palgrave Macmillan

Abstract: Abstract We will start with a couple of traditional definitions of a brand. First, ‘an identifying mark burnt on livestock’; and second, just as prosaically ‘a type of product manufactured by a particular company under a particular name’.1 I work with many brands but the last time I checked I was working with no cows’ arses. Therefore, interesting as the history of domestic cattle may be, I think we can ignore the first definition and go straight on to the second, that a brand is a type of product manufactured under a particular name.

Keywords: Traditional Definition; Grocery Shop; Labour Party; Oxford English Dictionary; Personal Brand (search for similar items in EconPapers)
Date: 2003
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DOI: 10.1057/9780230503267_8

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