Sonic logo

Daniel M. Jackson and Paul Fulberg

Chapter Chapter 23 in Sonic Branding, 2003, pp 141-146 from Palgrave Macmillan

Abstract: Abstract Particular reference within the guidelines must be given to how and where to use the sonic logo. The visual symbols of brands are important, often viewed with a reverence that dictates they should be used sparingly and sympathetically. The guidelines for a sonic logo must convey the same understanding.

Keywords: Musical Score; Brand Communication; Aural Emission; Visual Symbol; Telephone Keypad (search for similar items in EconPapers)
Date: 2003
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DOI: 10.1057/9780230503267_25

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