Definition of a brand

Daniel M. Jackson

Chapter Chapter 14 in Sonic Branding, 2003, pp 86-86 from Palgrave Macmillan

Abstract: Abstract An idea, stemming from belief, that through its consistent identity, experience and the positive emotional investment (PEI) of stakeholders, creates sustainable benefits.

Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50326-7_15

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DOI: 10.1057/9780230503267_15

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