Technical considerations

Daniel M. Jackson and Paul Fulberg

Chapter Chapter 24 in Sonic Branding, 2003, pp 147-148 from Palgrave Macmillan

Abstract: Abstract The next section of the guidelines relates primarily to the playback of the sonic logo, which at this stage is the only sonic branding element for external use. It is important that the logo is heard at every touchpoint as it was designed to be heard. The broad range of media and applications make the management of playback a challenge, particularly in relation to the audio quality of playback equipment.

Keywords: Creative Process; Technical Consideration; Lower Frequency Limit; Lower Tone; Download Time (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50326-7_26

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DOI: 10.1057/9780230503267_26

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